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At I/O, Google Offers a New Vision for Local Search

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When it comes to digital technology, there are very few subject areas in which Google doesn't have a fairly deep investment. If you review the list of sessions last week at I/O, the company's developer conference, you'll encounter a familiarly broad range of topics, from payments to gaming to deep learning, security, smart homes, self-driving cars, cloud computing, foldable devices, and myriad others. It can be hard to determine what all of this adds up to, but if that's what keynote addresses are for, Google CEO Sundar Pichai and his team delivered a strong message this time around. At the start of the keynote, Pichai said that it was still Google's mission to "organize the world's information and make it universally accessible and useful." But the company's approach to this challenge has evolved: "We're moving from a company that helps you find answers to a company that hel...
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Moz Announces Updates to Local Presence Management Platform

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SEATTLE--(BUSINESS WIRE)-- Leader in SEO to update Moz Local with new partners, features, and analytics Moz, Inc., the leader in search engine optimization technology , today announces the upcoming launch of the new Moz Local . The update to Moz's industry-leading local presence management platform includes new distribution partners, expanded features, and analytics, allowing marketers to more fully own their business's online presence. Moz's 2019 " The State of Local SEO " reports that 33 percent of surveyed in-house and agency marketers find local ranking factors too complex or simply don't understand how they work. The new Moz Local will offer a single dashboard for marketers to manage their local presence in search engines and social media platforms, monitor and update location reviews, push location data to in-car navigation and mobile map applications, and engage with customers to shar...
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Study Finds Nearly Half of Business Listings Have Incorrect Information by @MattGSouthern

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A study of online business listings finds that nearly half are missing crucial pieces of information. Uberall , a leader in location marketing technology, analyzed 73,000 online business location listings across SMB, mid-market, and enterprise. The study measures voice search readiness. In compiling data about voice search, Uberall's study contains an interesting chapter identifying areas where businesses are failing the most. Failures identified in the study may either mislead customers as a result of having incorrect information, or they may prevent customers from finding what they're looking for. So these businesses aren't just failing when it comes to voice search, they're failing when it comes to online search in general. As Uberall says in the study, customers can lose trust in a business after being misinformed by what they find online: "When a consumer conducts a search for a business online, they expect and trust that the information list...
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